• Permanent Job
  • Baner, Pune
  • Posted 3 months ago
  • Salary: Rs.2 – 7 Lacs per.annum.
  • Exp: 3 – 5 years
  • Position: Manager
  • Qualification: Any IT BE / BTech degree in Computer Science, Engineering or a related subject
  • Industry: IT Industry


Gender : Male/Female
Industry : IT

Role & Responsibilities :

Develop Social media marketing plan.

 Brand Development
 Identify Target Customers
 Visual Design and Web Development Strategy
 Solid Content Strategy
 Promotion Strategy
 Engagement Strategy
 Measure & Analyze to Establish ROI

Essential Duties of the Social Media Manager

 Manage social media marketing campaigns and day-to-day activities including:
 Develop relevant content topics to reach the company’s target customers.
 Create, curate, and manage all published content (images, video and written).
 Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
 Conduct online advocacy and open a stream for cross-promotions.
 Develop and expand community and/or influencer outreach efforts.
 Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
 Design, create and manage promotions and Social ad campaigns.
 Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
 Analyze key metrics and tweak strategy as needed.
 Compile reports for management showing results (ROI).
 Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
 Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
 Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
 Monitor trends in social media tools, applications, channels, design and strategy.
 Implement ongoing education to remain highly effective.
 Identify threats and opportunities in user-generated content surrounding the company.

Report notable threats to appropriate management.

 Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising cmpaigns.
 Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Skills :

Possesses knowledge and experience in the tenets of traditional marketing.
Marketing degree is welcomed but not required with relevant work experience.
 Demonstrates creativity and documented immersion in social media.
(Give links to profiles as examples).
 Proficient in content marketing theory and application.
 Experience sourcing and managing content development and publishing.
 Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
 Displays in-depth knowledge and understanding of social media platforms, their
respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
 Maintains excellent writing and language skills.
 Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
 Displays ability to effectively communicate information and ideas in written and video format.
 Exceeds at building and maintaining sales relationships, online and off.
 Practices superior time management.
 Is a team player with the confidence to take the lead and guide other employees when necessary? (ie: content development, creation and editing of content, and online reputation management).
 Makes evident good technical understanding and can pick up new tools quickly.
 Maintains a working knowledge of principles of SEO including keyword research
and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
 Possesses functional knowledge and/or personal experience with WordPress.
 Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
 Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Joining: Immediate

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