Website TeamPlus
Search Engine Optimization (SEO)
Conduct on-page and off-page SEO activities, including keyword research, meta-tag optimization, backlink building, and competitor analysis. Optimize website content to rank higher on search engines and ensure compliance with SEO best practices. Monitor and improve website performance through analytics tools and audits.
Pay-Per-Click (PPC) Campaigns
Plan, execute, and manage PPC campaigns across Google Ads and Facebook Ads platforms. Perform keyword research, bid management, and A/B testing to ensure high ROI. Track and analyze campaign performance metrics to optimize results.
Social Media Marketing (SMM)
Develop and execute social media strategies to increase engagement, followers, and brand presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter. Handle day-to-day management of social media accounts, including posting, responding to comments, and audience engagement. Create visually appealing and engaging content tailored to specific platforms.
Content Strategy & Marketing
Collaborate with the content team to produce high-quality blogs, landing pages, and ad creatives that align with marketing goals. Ensure content is optimized for SEO and user engagement.
Analytics & Performance Tracking
Use tools like Google Analytics, Google Search Console, and Facebook Insights to track performance.
Generate weekly/monthly reports and provide actionable insights for improvement.
Email Marketing
Create and manage email marketing campaigns to nurture leads and engage customers effectively.
Industry Trends & Innovation
Stay updated on digital marketing trends, Stock market news and best practices in SEO, PPC, and SMM.
Skills and Competencies
Experience: Minimum 5 years of experience in digital marketing, with proven expertise in SEO, Google Ads, Facebook Ads, PPC, and SMM.
Technical Skills
Proficient in Google Ads (AdWords), Facebook Ads Manager, and keyword Research tools like SEMrush or A refs.
Advanced understanding of on-page and off-page SEO techniques.
Hands-on experience in PPC campaigns and lead generation strategies.
Knowledge of social media scheduling tools like Buffer, Hootsuite, or Canvas for content creation.