Solid understanding and hands-on experience with Klaviyo, Shopify Email,
Similar email-marketing platform, including automation and segmentation.
Demonstrable experience in managing Facebook and Instagram marketing,
both organic and paid, with an understanding of audience targeting and ad
Formats.
Ability to create visually appealing promotional images and short videos
Using design tools (e.g., Canva, Adobe Spark) or video editing software.
Strong analytical skills and the ability to interpret data to make informed
Decisions.
Excellent written and verbal communication skills.
A proactive and self-motivated attitude with the ability to work
independently and As part of a team.
A genuine interest in the hair and beauty industry is a plus.
Experience working with Shopify is highly desirable.
Experience with SEO principles.
Familiarity with other marketing channels (e.g., Tik Tok).