Social Media Strategist

Previous Work Experience 2-3 Years

Key Skills &
Requirements

Develop and execute comprehensive social media strategies aligned with brand
goals and marketing objectives.
Plan monthly and quarterly content calendars across platforms like Instagram,
Facebook, LinkedIn, YouTube, and Twitter (X).
Define content pillars, tone of voice, and storytelling frameworks for different
brands.
Work closely with creative, design, video, and copy teams to ensure high-
quality content execution.
Analyze social media performance metrics such as reach, engagement, growth,
CTR, and conversions.
Identify trends, platform updates, and content opportunities to improve organic
and paid performance.
Manage brand communication, community engagement, and reputation across
social channels.
Collaborate with performance marketing teams to align organic and paid social
strategies.
Prepare weekly and monthly performance reports with insights and optimization
recommendations.
Guide the team on influencer collaborations, UGC strategies, and campaign-led
content.
Ensure consistency in brand messaging across all social platforms.

Role Responsibilities Strong experience in social media strategy and content planning (mandatory).
Hands-on experience managing platforms like Instagram, Facebook, LinkedIn,