Manager- Performance Marketing

Years of Experience 4-5 years

Job Role &
Responsibility

 Plan, execute, and optimize PPC campaigns across Google Ads,
Meta Ads, LinkedIn Ads, and other digital platforms.
 Drive lead generation campaigns focusing on delivering
qualified leads at the targeted CPL.
 Create, test, and optimize ad copies, landing pages, and
campaign funnels.
 Monitor daily performance metrics such as CPL, CTR,
impressions, conversions, and ROI.
 Manage monthly ad budgets and forecast results based on
KPIs.

 Run campaigns across multiple formats – Search, Display,
YouTube, Retargeting, Discovery, Performance Max, etc.
 Collaborate with sales and service teams to ensure lead-to-sale
alignment.
 Conduct weekly and monthly performance reporting.
 Implement A/B testing strategies for improving conversions.
 Stay updated on new paid advertising trends, tools, and best
practices.