Develop and execute comprehensive digital marketing strategies aligned with business goals.
Identify target audiences and market segments for campaigns.
Manage pay-per-click (PPC) advertising campaigns using platforms like Google Ads.
Optimize ad spend, keywords, and ad copy to improve click-through rates and conversion rates.
Conduct keyword research and on-page SEO optimization to improve organic search rankings.
Monitor and analyze website performance using SEO tools.
Create and manage social media profiles and content on platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
Develop social media advertising campaigns to increase brand awareness and engagement.
Manage digital marketing budgets effectively, allocating resources to high- performing channels and campaigns.