Jr PPC Executive – Search & Lead Generation Support

1. Search Campaign Execution (Assisting Senior Specialist)
 Support in creating and managing Google Search & Microsoft (Bing)
Ads campaigns.
 Perform keyword research, including negative keywords
management.
 Assist in preparing ad copies (headlines, descriptions, RSAs).
 Help monitor daily performance metrics (CTR, CPC, CPL,
conversions).
2. Tracking & Technical Support
 Assist in setting up basic tracking via Google Tag Manager (GTM)
under supervision.
 Help test tags, triggers, and conversions for accuracy.
 Coordinate with the Senior PPC Specialist to troubleshoot any tracking-
related issues.
3. Landing Page & CRO Support
 Document landing page observations related to UI/UX.
 Assist in gathering insights from user behavior tools (heatmaps, scroll
depth, form submissions).
 Share structured feedback with design or content teams.
4. Reporting & Optimization Support
 Prepare weekly and monthly performance reports.
 Help analyse trends in Impression Share, CTR, CPL, and Conversion
Rate.
 Assist in A/B testing ad copies and bidding strategies as guided.
 Basic understanding of: