1. Search Campaign Execution (Assisting Senior Specialist)
Support in creating and managing Google Search & Microsoft (Bing)
Ads campaigns.
Perform keyword research, including negative keywords
management.
Assist in preparing ad copies (headlines, descriptions, RSAs).
Help monitor daily performance metrics (CTR, CPC, CPL,
conversions).
2. Tracking & Technical Support
Assist in setting up basic tracking via Google Tag Manager (GTM)
under supervision.
Help test tags, triggers, and conversions for accuracy.
Coordinate with the Senior PPC Specialist to troubleshoot any tracking-
related issues.
3. Landing Page & CRO Support
Document landing page observations related to UI/UX.
Assist in gathering insights from user behavior tools (heatmaps, scroll
depth, form submissions).
Share structured feedback with design or content teams.
4. Reporting & Optimization Support
Prepare weekly and monthly performance reports.
Help analyse trends in Impression Share, CTR, CPL, and Conversion
Rate.
Assist in A/B testing ad copies and bidding strategies as guided.
Basic understanding of: