Sr. PPC Specialist – Google Search & Lead Generation

Search Engine Dominance: Expert-level command of Google Ads (Search),
Microsoft Ads (Bing), and Yahoo Search.
Lead Gen Mastery: Proven track record of managing aggressive CPL (Cost
Per Lead) targets and improving Lead Quality.
Technical Tracking: Deep proficiency in setting up conversion tracking via
Google Tag Manager (GTM) and GA4.

CRO & Auditing: Ability to critique and provide actionable advice on landing
page UI/UX to maximize conversions.
1. Advanced Search Campaign Management
Plan, execute, and scale high-performance Search campaigns across Google,
Bing, and Yahoo.
Execute granular keyword research with a heavy focus on Negative Keyword
lists to filter out irrelevant traffic and waste.
Manage distinct campaigns for Lead Generation, focusing on lowering CPL
while maintaining lead quality.
2. Technical Setup & Analytics
End-to-End Tracking: Take full ownership of setting up conversion tracking
pixels, tags, and triggers using Google Tag Manager (GTM) and Google
Analytics 4 (GA4).
Troubleshoot tracking errors to ensure data accuracy between CRM and Ad
platforms.
Implement offline conversion tracking (OCT) where necessary to bridge the
gap between leads and closed sales.
3. Landing Page & CRO Audits
Analyze landing page performance and user behavior.
Provide specific recommendations to the design/dev team regarding Landing
Page optimization (headlines, CTA placement, form length, page speed) to
improve Quality Score and Conversion Rate.
4. Reporting & Optimization
Monitor Search Impression Share, Click-Through Rates (CTR), and
Conversion Rates daily.
Create comprehensive reports highlighting ROI, ROAS, and CPL trends.
Conduct A/B testing on ad copy (RSAs) and bid strategies (Target CPA vs.
Max Conversions).