B2B Digital Marketing Manager- PPC – Now WFH

Skills

 Candidate primary experience should be in Digital marketing
function in a B2B company, preferably with enterprise
customers.
 No less than 3 years’ experience in Search Engine Marketing
(SEM) and Paid Search (PPC).
 Experience with website analysis using a variety of analytics
tools including Google Analytics as well as internal reporting
tools.
 Experience working with popular PPC ad platforms (Google Ads,
Bing AdCenter, LinkedIn Advertising, etc).
 Proficiency in managing moderate to large scale PPC accounts in
a variety of different business verticals.
 Google Ads / Bing certification a plus.
 Passion for Search and internet marketing.
 Outstanding ability to think creatively, and identify and resolve
problems.

 Attention to detail and the ability to effectively multi-task in a
deadline driven atmosphere.
 Ability to clearly and effectively articulate thoughts and points.
 Ability to learn new industries and new business types quickly
and can apply this knowledge to internet marketing initiatives
and achieving company goals.
 High levels of integrity, autonomy, and self-motivation.
 Excellent analytical, organizational, project management and
time management skills.

Responsibilities

Manage, review, and perform daily responsibilities associated
with Google Ads, and social media platforms.
 Extensive experience in Search Engine Advertising / Paid Search
(PPC)
 Maintain and monitor keyword bids, audience targeting, account
daily and monthly budget caps, impression share, quality score

and other important account metrics.
 Manage the creation of large keyword lists.
 Provide creative copy suggestions and graphical ad templates.
 Manage Display network placement lists on Google Ads and
through other contextual advertising platforms.
 Provide recommendations and execute strategies for keyword
and audience opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance
with company goals.
 Provide oversight and manage new paid search and social media
campaigns, ad groups, and accounts and aid in the creation of
paid search marketing initiatives.
 Provide oversight, manage, and be able to generate weekly and
monthly reporting for all major metrics, goals tracking, revenue
tracking, and other paid search initiatives.
 Keep pace with search engine and PPC industry trends and
developments.
 Monitor and administer web analytics dashboards, reports and
key reporting tools, and point out key areas of importance in
accordance with company goals.
 Monitor and evaluate search results and search performance
across the major search channels.
 Provide oversight and work closely with the other team
members.