● Execute on-page, off-page, and technical SEO strategies to meet traffic and
ranking goals.
● Optimise website content for keywords, schema markup, and AI-driven
search trends (SGE, GEO).
● Perform technical audits and recommend improvements using tools like
Screaming Frog and GA4.
● Conduct keyword research, competitor analysis, and backlink audits to
identify growth opportunities.
● Monitor ranking performance, traffic trends, and conversion metrics, and
prepare actionable reports.
● Collaborate with content, design, and development teams to ensure SEO best
practices across all platforms.
● Stay updated with latest search trends, algorithm updates, and innovations in
AI-powered search.